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Marketing Automation - List of Manufacturers, Suppliers, Companies and Products

Marketing Automation Product List

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[BowNow Case Study] Taimex Co., Ltd.

[BowNow Case Study] Taimex Co., Ltd.

Unexpected connections are increasing! Through steady regular broadcasts, we are also acquiring orders via our newsletter.

We would like to introduce a case study on the implementation of the MA tool 'BowNow' at Taimec Co., Ltd. The company was using another company's email distribution system for their newsletters but faced challenges in achieving effective results. By introducing this product, which was well-suited for solving their issues, they began regular newsletter distributions twice a month. Through consistent and steady distribution, they were able to enhance customer trust and broaden recognition of their products. [Challenges] - They were not achieving effective results from their newsletter distribution. - They were unsure how to approach customers after sending newsletters. - They wanted to manage data centrally within the sales department. - They wanted to conduct lead nurturing. *For more details on the case study, please refer to the related link. For further information, feel free to download the PDF or contact us.

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[Data] The World's Easiest to Understand! Marketing Automation

[Data] The World's Easiest to Understand! Marketing Automation

Cultivate new "immediate" customers and discover them! Improve the productivity of marketing and sales.

This document provides an easy-to-understand introduction to "Marketing Automation (MA)." It addresses concerns such as having business cards or lists with potential customer contact information that are mostly neglected, and explains "why it is necessary to implement MA." Additionally, it includes the effects of implementing MA, such as an increase in opportunities leading to business negotiations and purchases. [Contents] ■ What is Marketing Automation (MA)? ■ Why is it necessary to implement MA? ■ Three effects of implementing MA ■ What is the MA tool "BowNow"? *For more details, please download the PDF or feel free to contact us.

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Understanding Marketing Automation and BowNow at a Glance

Understanding Marketing Automation and BowNow at a Glance

Quickly in 3 minutes! We introduce implementation results, case studies, and the features of the tools.

This document provides a summary and explanation of "Marketing Automation and BowNow." It introduces three key features of the tool: enhancing the consideration level of potential customers, streamlining the process until it is handed over to the sales department, and the ability to easily start operations and implement them immediately. The content is presented clearly using illustrations and diagrams. Please make use of it when selecting products. [Contents] ■ What is Marketing Automation? ■ What is BowNow? ■ Three features of BowNow ■ Implementation results and case studies of BowNow *For more details, please download the PDF or feel free to contact us.

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MA/SFA implementation and operational support

MA/SFA implementation and operational support

Optimal implementation of marketing tools related to marketing, inside sales, field sales, and digital content.

Marketing automation and sales support tools involve many internal and external users, resulting in a wide range of impacts for each item. We will visualize the business flow for stakeholders to operate smoothly and carry out system redesign and implementation. (We are promoting the implementation of Marketing Automation (MA) with Salesforce Marketing Cloud Account Engagement (Pardot), ActiveCampaign, and SFA with Salesforce.) Support for the implementation and operation of the Columbus Project's MA and SFA: - We provide support tailored to objectives and scale with a variety of operational support menus. - The goal of operations is to efficiently produce high results. We provide operational support that enhances overall outcomes, including customer journey design, content development, and sales business design. - We propose improvement plans based on issues with various settings. We also periodically redesign scenarios and review definitions. - We offer various support for achieving KPIs, including content production and operation, and report creation.

  • SFA/Sales Support System
  • Email/Fax transmission

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[BowNow Case Study] Yusen Co., Ltd.

[BowNow Case Study] Yusen Co., Ltd.

Challenging new development from a sales system led by a single president! Acquired potential customers within two months of implementation.

We would like to introduce a case study of the implementation of the MA tool "BowNow" and the "Inside Sales Outsourcing Service" at Yusen Co., Ltd. The company faced challenges in their sales activities, primarily focusing on follow-ups with existing customers and referral sales, which left them unable to engage in activities such as developing new customers or reactivating dormant customers. After the implementation, regular email newsletters led to responses from dormant customers via phone and email, and the inside sales outsourcing service enabled them to efficiently acquire prospective customers. [Challenges] - Relying solely on follow-ups with existing customers and referral sales limited growth, necessitating the development of new customers. - The president was the sole person handling sales, making it difficult to secure time for new activities. - Even though they wanted to hire and train personnel, it was challenging to proceed due to the specialized nature of the field. *For more detailed information about the case study, please refer to the related link. For further details, feel free to download the PDF or contact us.

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[BowNow Case Study] Lean Design Office Co., Ltd.

[BowNow Case Study] Lean Design Office Co., Ltd.

From the first month of implementation, we received orders! Here are examples of continuously generating new projects.

We would like to introduce a case study of the implementation of the MA tool "BowNow" and inside sales outsourcing services at Lean Design Office Co., Ltd. Previously, in addition to my duties as a web director, I was handling various management-related tasks, which left me with little time to spare. After the implementation, within a short period of one month, we generated four business negotiations through the inside sales outsourcing service and secured two orders. [Case Overview] ■ Challenges - In addition to my duties as a web director, I was handling various management-related tasks, which left me with little time to spare. ■ Implementation Effects - In the first month of implementation, we secured four business negotiations and two orders. - The seminar attracted 18 companies with 22 participants, resulting in eight business negotiations and three orders. - The orders have led to inquiries about new projects. *For more detailed information about the case, please refer to the related links. For further details, feel free to download the PDF or contact us.

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[BowNow Case Study] Mitsukoshi Isetan Business Support Co., Ltd.

[BowNow Case Study] Mitsukoshi Isetan Business Support Co., Ltd.

A case where the company's issues and solutions became clear through advice from a consultant.

To Mitsukoshi Isetan Business Support Co., Ltd., we would like to introduce our consulting services for the operation of MA tools and a case study on the implementation of the MA tool "BowNow." The company was considering services to build a system for acquiring new customers and resonated with the marketing and sales concepts proposed by Cloud Circus, leading to the adoption of the product. As a result, they were able to provide necessary information to customers at the right timing, enabling the planning of marketing strategies and effectiveness measurement using data. [Case Overview] ■Challenges - They decided to strengthen the acquisition of new customers. - Although they considered systematizing marketing and sales processes, they were hesitant to take action due to concerns about achieving results in their first attempt. ■Implementation Effects - They became capable of providing necessary information to customers at the right timing. - They were able to plan marketing strategies and measure effectiveness using data. *For more details about the case, you can view it through the related link. For further information, please feel free to download the PDF or contact us.

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[BowNow Case Study] Followas Inc.

[BowNow Case Study] Followas Inc.

Introducing examples of how marketing concepts were learned through utilization support assistance.

We would like to introduce a case study on the implementation of the MA tool 'BowNow' at Followas Inc. The company faced challenges such as how to inform existing customers about new services due to the launch of a new business, and how to manage newly acquired prospective customers. Initially, there was no dedicated marketing personnel, and the start was somewhat uncertain. However, by effectively utilizing support for implementation, they established an internal email distribution scheme and became confident in advancing their marketing efforts. [Challenges] - The approach to customers was a challenge due to the launch of a new business. - There was no dedicated sales representative, and efficient approaches were needed with limited resources. - They considered using email distribution to inform existing customers about new services. *For more details on the case study, please refer to the related link. For more information, feel free to download the PDF or contact us.

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[BowNow Case Study] Hapktas Inc.

[BowNow Case Study] Hapktas Inc.

Eliminate the lack of customer development resources after independence! Achieve increased awareness through regular email distribution.

We would like to introduce a case study on the implementation of the MA tool "BowNow" at Hapkitus Co., Ltd. The company had been considering using an MA tool for some time and, being a one-person business, was looking for efficient sales strategies. As a result of the implementation, there were attendees from prefectures other than the event location due to the distribution of awareness emails, and there were five responses from a single newsletter distribution. 【Case Overview】 ■Challenges - Had been considering using an MA tool for some time - As a one-person business, was looking for efficient sales strategies ■Implementation Effects - Attendees came from prefectures other than the event location due to the distribution of awareness emails - Received five responses from a single newsletter distribution *For more detailed information about the case, please refer to the related link. For more details, you can download the PDF or feel free to contact us.

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[BowNow Implementation Case] Tungaloy Corporation

[BowNow Implementation Case] Tungaloy Corporation

We will introduce a case where customer touchpoints significantly increased through the use of newsletters and trigger distribution!

We would like to introduce a case study of the implementation of the MA tool "BowNow" at Tungaloy Corporation. The company faced challenges as the existing methods had limitations in increasing touchpoints with end-users, and it was also difficult to measure how much of the information they wanted to deliver was actually reaching the end-users. After the implementation, they also worked on operating a community site, achieving a promotional budget of 150% and securing 115 orders from 760 leads. [Challenges] - They were unable to grasp how much of the information they wanted to deliver was reaching end-users, resulting in a black box situation. - Existing methods such as visits, exhibitions, and seminars had limitations in increasing touchpoints with end-users. *For more details on the case study, please refer to the related link. For more information, feel free to download the PDF or contact us.

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[BowNow Case Study] Umi Kōsha Co., Ltd.

[BowNow Case Study] Umi Kōsha Co., Ltd.

A case study of introducing a premium plan with extensive support such as email creation assistance!

We would like to introduce a case study of the implementation of the MA tool 'BowNow' at Kaikonsha Co., Ltd. In just two months after implementation, the company received 11 inquiries, of which 9 led to projects, achieving remarkable results in a short period. Aiming for further results, they transitioned to a higher-level "Premium Plan" and received support from a dedicated representative, enabling continuous email distribution and successfully generating new projects from their newsletters. [Case Overview] ■ Reasons for Upgrade - Support for content creation through a ticket system - Desire to conduct regular newsletter distributions, but concerns about potential setbacks due to internal resource shortages ■ Results - Regular newsletter distribution led to new project orders *For more details on the case, you can view them through the related link. For further information, please download the PDF or feel free to contact us.

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[BowNow Case Study] Shibutani Co., Ltd.

[BowNow Case Study] Shibutani Co., Ltd.

The number of newsletter distributions has doubled! We will share a highly accurate list to further accelerate our sales activities.

We would like to introduce a case study on the implementation of the MA tool 'BowNow' at Shibutani Co., Ltd. The company had previously used an MA tool that was highly functional and specialized, but they were unable to utilize it effectively. Therefore, they decided to implement this product after optimizing both functionality and cost. With its user-friendly interface, the tool has allowed the team to share responsibilities that were previously concentrated on one person, resulting in a doubling of the number of newsletters sent. [Case Overview] ■ Challenges - The previously implemented MA tool was difficult to use and not fully utilized. - They wanted to optimize the cost of the tool. - They aimed to improve operational efficiency with an easy-to-use tool. ■ Implementation Effects - Division of labor became possible, leading to an increase in the number of distributions. - Reduction of detailed budgets and optimization of costs. *For more detailed information about the case, please refer to the related links. For further details, you can download the PDF or feel free to contact us.

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[BowNow Case Study] Kimoto Shobido Co., Ltd.

[BowNow Case Study] Kimoto Shobido Co., Ltd.

A case where we successfully revived dormant customers through email distribution and created business opportunities!

We would like to introduce a case study on the implementation of the MA tool 'BowNow' at Kimoto Shobido Co., Ltd. Due to ongoing demands of daily operations, the establishment of a new business development system was delayed. To address this issue, we adopted the free plan of the product. We quickly recognized its appeal and transitioned to the paid version to commence full-scale operations. As a result of the implementation, we successfully re-engaged dormant customers through email distribution, leading to improved operational efficiency through centralized management of leads and reduced workload for approach lists. 【Case Overview】 ■Challenges - New business development was a challenge, but we were unable to address it due to existing operational demands. - The sales department was overly reliant on individual efforts, lacking a system to generate results as an organization. ■Implementation Effects - Successfully re-engaged dormant customers through email distribution. - Improved operational efficiency through centralized management of leads and reduced workload for approach lists. - Became more proactive in initiatives for acquiring new customers. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

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[BowNow Case Study] GDEP Solutions Inc.

[BowNow Case Study] GDEP Solutions Inc.

Generate numerous business negotiations from underutilized customer information! Maximize appointments with white papers and telephone outsourcing.

We would like to introduce a case study of the implementation of the MA tool "BowNow" and the inside sales call agency service at GDEP Solutions Co., Ltd. The company faced challenges such as acquiring a large number of business cards at exhibitions and self-hosted events but not being able to utilize them effectively. After implementation, they were able to acquire 50 to 60 leads per month through the creation and publication of white papers, and the call agency service expanded their sales activities. 【Case Overview】 ■ Challenges - Although they acquired a large number of business cards at exhibitions and self-hosted events, they were not able to utilize them effectively. - They were searching for effective promotional measures in conjunction with the release of new products. ■ Implementation Effects - They were able to acquire 50 to 60 leads per month through the creation and publication of white papers. - The call agency service expanded their sales activities. *For more detailed information about the case, please refer to the related link. For more details, feel free to download the PDF or contact us.

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[BowNow Case Study] Mr. TAKAYAMA

[BowNow Case Study] Mr. TAKAYAMA

A case where a new inside sales department was established, resulting in the efficiency of sales activities.

To TAKAYAMA, we would like to introduce a case study on the implementation of the MA tool "BowNow." The company felt the need for optimization and efficiency in their sales activities due to a lack of internal resources, which prevented them from approaching dormant and prospective customers. As a result of the implementation, they were able to generate 1.4 million yen in sales within three months, and there was a stronger awareness of increasing sales across the three departments: marketing, inside sales, and sales. [Case Overview] ■ Challenges - Felt the need for optimization and efficiency in sales activities - Used another company's MA tool but faced issues with usability and cost ■ Implementation Effects - Generated 1.4 million yen in sales within three months of implementation - Strengthened collaboration between departments towards achieving goals - Regular newsletter distribution *For more detailed information about the case, you can view it through the related link. For more details, please download the PDF or feel free to contact us.

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